Platform lead model
A platform may control how customers are matched, how charges are calculated, and what account or refund rules apply. Read the current provider agreement and measure the full acquisition cost.
Paid search model
The advertiser controls campaign settings and landing pages within the platform rules. Clicks are not the same as qualified inquiries or booked work.
Questions to compare
- Who receives the customer request
- What event creates a charge
- How disputes and refunds work
- What data can be exported
- How source, appointment, estimate, and booked work will be measured