Map the available channels
- Current customer referrals
- The business website and Google Business Profile
- Paid search and platform leads
- Relationships with relevant local professionals
Give customers enough information
State the service area, service types, business identity, current license information, contact method, and realistic response expectations.
Track source to outcome
Record where each inquiry came from and whether it became a useful conversation, appointment, estimate, or booked project. Compare actual cost and staff time before changing the mix.