Protect access
- Use an account the business controls.
- Keep owner and manager access limited to people who need it.
- Document recovery options and remove former staff or vendors promptly.
Keep details accurate
- Legal and public business name
- Current phone, website, hours, and service area
- Categories and services the business actually provides
- Address display that follows current Google rules
Use genuine content
Publish real photos with permission. Ask for honest reviews without incentives or scripts that dictate the rating. Respond without revealing private customer details.
Review changes
Platform rules and profile features can change. Check official Google guidance and the live profile before treating any field or feature as current.